- Drive strategy and execution for visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
- Create high-quality, citation-worthy content tailored for an audience of attorneys.
- Build and maintain AEO measurement reporting, tracking citation rates and share of voice.
- Audit and optimize web content for AI retrieval, including schema and structured data.
- Collaborate across marketing and PR to place content in relevant legal-tech directories, communities, and press.
- Run growth experiments across channels to move citation rates.
- Brief and manage contractors and agencies across content and technical SEO.