- Develop and own an AI-native comprehensive competitive intelligence program that tracks and analyzes competitors' product strategies, GTM motions, and market positioning
- Conduct deep primary intelligence gathering to gain firsthand insight into competitor sales processes, product demos, and messaging
- Monitor competitor sales and commercial tactics on a weekly basis, including pricing moves, contract terms, and selling practices, and flag emerging threats with clear next steps for the relevant team
- Own a structured, ongoing comparative product and feature review against key competitors, maintaining a live feature matrix that stack ranks competitive gaps by severity and frequency to directly inform product's roadmap prioritization
- Utilizing AI, build and own competitive feature comparison content (comparison charts, positioning by feature), partnering with the GTM Enablement lead to ensure it integrates into rep facing battlecards and training
- Design and lead strategic exercises to pressure test GTM plans and anticipate competitor reactions to our market moves
- Lead a formal win/loss analysis program, identifying the root causes of our wins and losses and presenting findings to leadership with AI-native scale
- Partner closely with Product Management to provide data backed insights that influence the product roadmap based on market opportunities and competitive threats
- Provide weekly intelligence briefings to relevant teams and quarterly briefings to the executive team on market shifts, competitor activity, and strategic recommendations
Data Analysis