- Own Hypori's DIB and CMMC marketing motion end-to-end including strategy, content calendar, and performance reporting.
- Develop and maintain DIB-specific messaging frameworks, value propositions, and buyer personas.
- Work with the ELT to define external voice; draft executive communications and speaking points.
- Produce DIB-specific technical content (white papers, solution briefs, compliance guides, blog posts, videos).
- Own event strategy and on-site execution for DIB-relevant conferences and forums.
- Build relationships within the CMMC practitioner community (RPOs, C3PAOs, industry associations).
- Partner with the sales team to advance pipeline and provide effective sales enablement assets.