Develop a vision for the application based on customer needs and competitive differentiation. Communicate and evangelize an exciting roadmap to customers. Create OKRs for team focus. Lead the application team by recruiting, retaining, and developing PMs and Designers. Motivate the team to deliver their best work. Deeply partner with Engineering to build scalable customer-facing experiences. Foster a culture of iteration and experimentation. Collaborate closely with Data and Research teams to maximize content impact. Be a strategic partner to Revenue. Exchange ideas with other Application teams.