Product Marketing Lead

8+ years of product marketing experience, ideally with experience in unique industries with complex business models, major competition, or interesting regulatory environments. Proven track record of taking high-profile products and features to market for growth companies with business and consumer audiences. Ability to articulate the essence of complex products and the value they create; develop a strong messaging hierarchy and effective content strategy plan. Willingness and know-how to quickly and deeply understand the market (live event technology), customers (teams, leagues, artists, fans) and competition. Experience leading or contributing to pricing initiatives. Excellent written and verbal communication skills; comfortable presenting and sharing work with leadership. Proactive self-starter with an ownership mentality.

Craft differentiated positioning, messaging, RTBs and go-to-market plans for product solutions, focusing on enterprise audiences and their fans. Develop a comprehensive understanding of product offerings, client base, needs, differentiators, and growth opportunities. Create programs and content to help clients and fans maximize value from SeatGeek products. Contribute to core sales and marketing assets such as pitch decks, case studies, and one-pagers. Maintain strong relationships with cross-functional partners (Product, Marketing, Comms, Sales, Client Success, etc.). Leverage competitive and customer insights to drive pricing and packaging initiatives.