Product Marketing Lead

Posted 25 days agoViewed
United StatesFull-TimeSoftware Development
Company:Atlan
Location:United States
Languages:English
Seniority level:Lead, 4+ years product marketing, 8+ years professional
Experience:4+ years product marketing, 8+ years professional
Skills:
LeadershipData AnalysisProduct ManagementCross-functional Team LeadershipStrategyContent creationMarketingMarket Research
Requirements:
4+ years of product marketing experience in a B2B SaaS environment. 8+ years of overall professional experience. Ability to learn complex, evolving categories (Data, AI) rapidly. Exceptional creative thinking skills for messaging and positioning. Captivating communication skills to convey complex value propositions. Demonstrated ability to lead cross-functional projects collaboratively. Experience in the data & AI ecosystem is a plus.
Responsibilities:
Define and own core messaging and positioning for the platform, launches, and campaigns. Create scalable narrative products (messaging guides, playbooks) for internal use. Conduct market research to understand personas and the data/AI market. Develop differentiated messaging and positioning for platform solutions. Design and execute go-to-market strategies for events, campaigns, and launches. Collaborate with Design and Content teams on creative assets and copywriting. Design and deliver sales enablement programs.
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