Product Marketing Lead

Posted about 2 months agoViewed

North and South AmericaFull-TimeSaaS, AI

Location:North and South America

Languages:English

Seniority level:Lead, 3-6+ years

Experience:3-6+ years

Skills:

Artificial IntelligenceBusiness IntelligenceData AnalysisMachine LearningProduct ManagementStrategySaaS

Requirements:

3–6+ years of experience in product marketing, product management, or B2B SaaS marketing. Proven success developing messaging, positioning, and GTM strategies for technical products. Strong writing, storytelling, and presentation skills. Comfort working cross-functionally with Product, Sales, and Engineering. Self-starter with a bias for action. Experience in SaaS, AI, or automation technology is a major plus. Background in wholesale, supply chain, or industrial software is a bonus.

Responsibilities:

Define positioning and messaging for Canals' products. Partner with Product and Engineering to translate technical capabilities into user-focused benefits. Develop launch strategies for new features, products, and verticals. Create customer-facing content like case studies, one-pagers, videos, decks, and website copy. Equip Sales and Success teams with enablement materials, competitive intel, and talk tracks. Analyze market trends and customer feedback. Collaborate with Demand Gen and Field Marketing. Own key metrics around product adoption, NPS, and marketing-sourced revenue.