Product Marketing Lead
Location:North and South America
Languages:English
Seniority level:Lead, 3-6+ years
Experience:3-6+ years
Skills:
Artificial IntelligenceBusiness IntelligenceData AnalysisMachine LearningProduct ManagementStrategySaaS
Requirements:
3-6+ years of experience in product marketing, product management, or B2B SaaS marketing Proven success developing messaging, positioning, and GTM strategies for technical products Strong writing, storytelling, and presentation skills Comfort working cross-functionally with Product, Sales, and Engineering Self-starter with a bias for action Experience in SaaS, AI, or automation technology a plus Background in wholesale, supply chain, or industrial software is a bonus
Responsibilities:
Define positioning and messaging Partner with Product and Engineering to translate technical capabilities into user-focused benefits Develop launch strategies for new features, products, and verticals Create customer-facing content Equip Sales and Success teams with enablement materials Analyze market trends and customer feedback Collaborate with Demand Gen and Field Marketing Own key metrics around product adoption, NPS, and marketing-sourced revenue
