Product Marketing Manager, Content & GTM

5-8 years in Product Marketing within B2B SaaS or enterprise technology. Proven track record of translating complex technical products into compelling messaging, positioning, and content. Strong portfolio of go-to-market materials, especially video content. Extensive experience with modern marketing and sales platforms (Hubspot, Salesforce, HootSuite, Google Analytics, SEMrush, Ahrefs). Hands-on expertise with AI-first content workflows and generative AI tools. Exceptional written and verbal communication skills. Proficiency in using analytics to measure content performance and drive decisions. Bachelor’s degree in Marketing, Business, Communications, Journalism, or related field.

Translate technical complexity into clear, compelling messaging and narratives. Develop and execute content strategy for product launches. Create video content (demos, explainers, thought leadership). Utilize AI-driven tools to accelerate content creation. Measure content performance and connect to business impact. Partner with sales to provide compelling content and assets.