Content Marketing Manager

Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 5-7 years of experience in content marketing, social media strategy, and thought leadership. Strong writing, storytelling, and editorial skills. Experience managing content calendars, SEO strategies, and multi-channel content execution. Proven experience planning and executing webinars and repurposing content. Social media strategy experience with a focus on engagement and brand growth. Leadership experience, including managing and mentoring team members, a plus. Familiarity with tools such as Wistia Hubspot, and G2 a plus.

Implement content strategy as defined by the Director, Brand & Communications. Manage the editorial calendar and oversee the production of blogs, case studies, white papers, and SEO-optimized content. Develop and execute thought leadership content for Follett Software Innovators Network, including identifying guest contributors and industry influencers. Own webinar planning, execution, and content repurposing across blogs, social media, FSIN, and other channels. Define social media strategy and oversee its execution, ensuring content is optimized for engagement and distribution. Manage customer storytelling initiatives, including case studies, testimonials, and feature stories. Ensure content is repurposed effectively across digital channels, including website, email, and paid media. Track and analyze content performance metrics to evaluate success against KPIs, optimizing strategy based on key insights and data-driven recommendations. Showcase a strong understanding of content marketing through past work examples, as evident in candidate’s portfolio.