Lead complex, cross-functional analyses informing strategic business decisions and product direction. Own end-to-end analytical projects from problem definition to impact measurement. Design and implement analytical frameworks, metrics, and dashboards for self-service insights. Define and enforce standards for analytical rigor, documentation, and best practices. Translate ambiguous business questions into structured analytical approaches. Lead high-complexity initiatives spanning multiple teams and business domains. Set project direction, ensure timely delivery, and maintain high-quality analytical standards. Translate complex analytical findings into clear, actionable recommendations. Mentor data analysts on analytical techniques, business acumen, and career growth. Partner with leadership to identify opportunities where data can drive efficiency, growth, and business impact. Facilitate alignment across stakeholders by integrating analytical insights with business context. Champion a culture of experimentation, measurement, and data-driven decision-making. Foster knowledge sharing, continuous feedback, and cross-team collaboration.