- Own the integrated marketing strategy and plan for NMI's core payment gateway, aligned to pipeline and revenue goals.
- Develop and execute multi-channel campaigns to acquire new ISO partners, drive gateway adoption and support cross-sell and upsell opportunities.
- Develop verticalized marketing strategies for priority markets, using market, customer and competitive insight to tailor positioning, messaging and campaigns to specific industry needs.
- Build a strong understanding of ISO and ISV audiences, their buying journeys, challenges and decision drivers.
- Partner with product marketing and content teams to develop compelling messaging, thought leadership, customer stories, campaign content and sales enablement.
- Work closely with demand generation to define target audiences, campaign journeys, lead follow-up and conversion strategies.
- Collaborate with sales, channel and other marketing teams to ensure programs are aligned to commercial priorities and effectively executed.
- Manage campaigns from planning through execution, reporting and optimization, ensuring activity stays on track, on budget and on brand.
- Track performance against agreed KPIs and use insights to continuously improve targeting, messaging, channel mix and campaign effectiveness.
SalesforceDigital MarketingSaaS+1 more