- Lead positioning and messaging for NMI's Gateway product line across medical, unattended retail, parking, and other emerging verticals.
- Define solution-forward value propositions that articulate business outcomes rather than just technical specifications.
- Lead end-to-end go-to-market execution for new gateway features, devices, and vertical-specific enhancements.
- Develop high-impact sales enablement tools including pitch decks, battlecards, ROI narratives, and case studies.
- Serve as an in-house expert on buyer personas and monitor market trends and competitors to refine differentiation strategy.
- Present solutions to internal teams, prospects, and stakeholders at trade shows, conferences, and analyst briefings.
- Influence product, packaging, and pricing strategies by partnering with product management and engineering teams.