B2B Demand Generation Manager

Proven experience in-house managing influencer programs, creator communities, or partnerships. Experience working with macro creators, micro creators, niche experts, and emerging creator profiles. Ability to think strategically about how influencer and creator programs support awareness, adoption, and the demand generation pipeline. Excellent communication skills, both written and verbal. Strong project and stakeholder management skills.

Own and scale influencer programs end-to-end across various social media channels. Build and manage a thriving creator community. Launch and manage an affiliate program. Track and report on performance across influencers, creators, and affiliates. Partner with creative, content, product marketing, and leadership teams.