Product Marketing Manager, Emerging Products
149000 - 238000 USD per year
Company:Figma
Location:United States
Languages:English
Seniority level:Senior, 6+ years
Experience:6+ years
Skills:
Product ManagementCross-functional Team LeadershipStrategyMarketingStakeholder management
Requirements:
- 6+ years in product marketing or a related role
- Direct experience as a full-stack marketer, leading cross-functional initiatives
- Demonstrated ability to learn new products and industries, including technical details
- Track record of managing stakeholders at all levels and driving executive-level conversations
- Experience with B2B and B2C marketing (preferred)
- Experience with product and brand design/web development tools (preferred)
- Experience working on emerging audiences and products (preferred)
Responsibilities:
- Take ownership of product marketing efforts and drive end-to-end go-to-market efforts
- Lead creative product launches and partner with the Product team
- Develop product messaging and positioning
- Manage beta programs, including customer outreach, communication, feedback, and success stories
- Drive product engagement through educational content
- Partner with marketing to launch campaigns across web, onboarding, activation, and adoption
- Work with Sales to develop enablement resources
