- Plan and execute omnichannel campaigns supporting product launches and sales motions.
- Develop lifecycle campaigns to improve cross-sells and activations.
- Monitor funnel performance and translate insights into actionable recommendations.
- Manage campaign execution, nurture strategies, and reporting within HubSpot.
- Coordinate with product marketing, content, RevOps, and sales teams.
- Translate GTM messaging into email assets, landing pages, and scripts.
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