- Own the Resident Onboarding Lift roadmap, targets, and outcomes, including AppFolio door enablement, enrollment rate, and resident adoption.
- Develop and maintain a prioritized roadmap aligned with company goals, customer needs, and business objectives.
- Build a working partnership with AppFolio product and leadership teams to align roadmaps and influence platform capabilities.
- Contribute to the joint roadmap so the product fits how AppFolio property managers operate.
- Lead weekly AppFolio partner calls and deliver on timebound commitments.
- Translate customer insights and business priorities into clear requirements, technical tradeoffs, and actionable product plans.
- Align engineering, marketing, and support so launches reach customers.
- Use customer feedback, product analytics, and performance insights to identify friction and improve the product.
- Report progress to leadership and deliver measurable improvements in activation, enrollment, and resident experience.
Product ManagementProduct Analytics