Research, identify, and reach out to potential customers via email, social media, and cold calls. Engage with prospects to understand their needs and assess their fit with company products/services. Accurately log prospect interactions and maintain CRM records. Collaborate with marketing and sales teams on strategies and lead handoffs. Develop deep understanding of company products and services to communicate value propositions. Persistently follow up with leads to maintain engagement and nurture them through the sales funnel. Meet or exceed monthly and quarterly targets for lead generation and prospect engagement.