Head of Marketing
Company:Dakota
Location:United States, EU time zones, EST, PST
Languages:English
Seniority level:Lead, 8+ years
Experience:8+ years
Skills:
LeadershipBusiness DevelopmentProduct ManagementCross-functional Team LeadershipStrategyContent creationSEOCommunication SkillsWritten communicationMarketingLead GenerationDigital MarketingMarket Research
Requirements:
8+ years of experience in B2B or fintech marketing Experience building marketing programs from 0 to 1 (or 1 to 10) Comfortable switching between positioning, partnerships, and campaign management Clear, crisp communicator—especially in writing Bonus: experience with crypto, banking-as-a-service, or working with startup/VC ecosystems
Responsibilities:
Own marketing strategy end-to-end across SMB, mid-market, and enterprise segments Define and evolve core positioning & messaging Shape and grow brand identity and thought leadership presence Launch content and thought leadership engine Build predictable lead generation programs Partner with product and sales to create GTM playbooks, onboarding flows, and upsell campaigns Drive partnerships marketing Establish marketing KPIs, track performance, and optimize campaigns
