Head of Marketing
D
DakotaFintech, Banking
United States, EU time zones, EST, PSTFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 8+ years
- Required Skills
- LeadershipBusiness DevelopmentProduct ManagementCross-functional Team LeadershipStrategyContent creationSEOCommunication SkillsWritten communicationMarketingLead GenerationDigital MarketingMarket Research
Requirements
- 8+ years of experience in B2B or fintech marketing
- Experience building marketing programs from 0 to 1 (or 1 to 10)
- Comfortable switching between positioning, partnerships, and campaign management
- Clear, crisp communicator—especially in writing
- Bonus: experience with crypto, banking-as-a-service, or working with startup/VC ecosystems
Responsibilities
- Own marketing strategy end-to-end across SMB, mid-market, and enterprise segments
- Define and evolve core positioning & messaging
- Shape and grow brand identity and thought leadership presence
- Launch content and thought leadership engine
- Build predictable lead generation programs
- Partner with product and sales to create GTM playbooks, onboarding flows, and upsell campaigns
- Drive partnerships marketing
- Establish marketing KPIs, track performance, and optimize campaigns
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