Head of Marketing

10 years of marketing experience with a strong background in growth or performance marketing Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech Analytical and data-driven, with experience using tools like Looker, Google Sheets, and A/B testing frameworks Experience building high-impact user journeys and optimizing multi-channel funnels Proven ability to lead and develop high-performing teams Excellent communication skills Bias toward action, creative problem solving, and ownership Comfort navigating ambiguity and operating in a very fast-changing environment

Own end-to-end marketing strategy and performance for Sword Bloom with main KPI being enrollments Lead creative strategy, including execution and direction of assets and copy of Bloom’s enrollment and lifecycle campaigns Own and further develop Bloom’s tone of voice and voice of the customer Identify growth opportunities and deploy strategies to mitigate under-performance Interface with leaders of other business units and drive cross functional projects Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting Design and optimize member journeys—from first touch to long-term engagement Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members Establish clear KPIs and operational cadences for reporting, iteration, and scale Act as the voice of the Bloom member Own and drive product marketing announcements to strengthen Bloom’s positioning and brand visibility in the women’s health space