Head of Marketing

5-8 years in growth marketing or product marketing at software/SaaS startups Second-in-command experience (reporting to a CMO/SVP/VP as a Marketing Director, Head of Growth, etc.) with proven execution ability Ecommerce tech or B2B/B2C hybrid background preferred Track record of building brand while driving measurable outcomes Strategic but hands-on approach Culturally tuned-in with pulse on trends Content creator mindset Data-driven with ability to set KPIs and optimize Product marketing expertise High social EQ Growth marketer mentality

Develop unified marketing strategy across B2C and B2B channels Create clear, simple product marketing that makes complex offerings digestible Stay on the pulse of cultural trends to position Checkmate as the 'cool' choice Generate cold leads beyond current agency-dependent sourcing Create viral-worthy content from conferences, partnerships, and B2B events Build B2B community through experiences, dinners, and thought leadership Develop product marketing materials (decks, videos, guides) that clearly communicate value Help with the overhaul of our website to better align with the B2B/B2C strategy Support sales, partnerships, and customer success with quality lead gen Execute social media strategy focused on amplifiable moments Develop TikTok strategy around savings hacks and relatable content Turn UGC, influencer partnerships, and power users into compelling ads and organic reach Design community moments (events, giveaways, surprise and delight) Build relationships with trending brands and influencers Simplify and unify how we explain our products Bridge the gap between our consumer savings narrative and B2B marketing platform positioning Own the product narrative so brands and consumers quickly understand what Checkmate does and why it matters Ensure every activation drives maximum impact for community building Scale from individual activations to a must-attend community ecosystem