Consumer Marketing Analyst

5+ years of total analytics experience, including 3+ years in a dedicated marketing analytics role. Strong proficiency in SQL and Excel (can perform complex functions). Experience with data visualization tools such as Looker, Tableau, or Power BI. Experience in marketing attribution, including designing and implementing multi-touch attribution models. Familiarity with marketing platforms such as Salesforce Marketing Cloud, Amplitude, and Google Analytics. Proven builder with experience establishing or scaling new analytics capabilities, systems, or processes. Demonstrated ability to translate data into insights that drive decisions. Strong project management, including the ability to present complex findings. Highly collaborative and ability to work across diverse teams. A curious, proactive mindset and comfort working in a fast-paced, at times an ambiguous, evolving environment. Bachelor's degree in Marketing, Business, Analytics, or a related field.

Analyze campaign performance across marketing channels to identify trends, uncover insights, and inform strategy. Build dashboards and reports to track goals across campaigns, programs, and client segments. Partner with Consumer Marketing leads to develop measurement frameworks and define success metrics. Develop and implement marketing attribution models—including multi-touch attribution—to evaluate and improve the impact of cross-channel campaigns. Instrument marketing tracking across web, email, paid media, and other main channels. Design A/B and multivariate tests to support performance improvement and continuous learning. Collaborate with data engineering and analytics partners to ensure data accuracy, consistency, and accessibility. Translate complex data into clear, relevant insights and stories for partners. Monitor member engagement and segment performance to support more personalized and targeted marketing strategies.