5+ years of experience in growth marketing, digital marketing, or a related field within the consumer goods or wellness industry Bachelor’s degree in Marketing, Business, or a related field; MBA preferred Strong proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and email marketing systems Demonstrated ability to drive results through effective marketing campaigns, audience segmentation, and performance analysis Strong proficiency in data-driven decision-making and A/B testing methodologies Demonstrated ability to collaborate across teams and manage multiple projects in a fast-paced environment