Performance Marketing Manager

4-5 years of experience in digital marketing or performance marketing roles. At least 2-3 years managing paid social campaigns. Deep expertise with paid social platforms, particularly LinkedIn and Meta. Experience managing paid search campaigns on Google Ads. Strong knowledge of keyword strategy, bidding optimization, and conversion tracking. Strong analytical mindset using tools like Google Analytics, Google Tag Manager. Demonstrated ability to design and execute experiments, interpret results, and apply learnings. Excellent collaboration skills with agencies and stakeholders. Comfortable working independently in a fast-paced, test-and-learn environment.

Own and scale paid social programs across LinkedIn, Meta, and other platforms. Plan, launch, and optimize paid social campaigns. Design and execute experiments to expand reach. Partner with agencies for ad creative and messaging. Analyze campaign performance and adjust strategies. Perform regular account audits for optimization opportunities. Support and optimize Google Ads program. Identify gaps in search coverage and expand campaigns. Align paid search efforts with landing page optimization. Monitor performance metrics and adjust tactics. Surface new opportunities for testing across channels. Coordinate experiments for continuous optimization. Participate in team planning sessions. Explore expansion into additional performance channels. Work cross-functionally with Growth, Sales, Product Marketing, and Operations teams.