Senior Marketing Analyst

3+ years in analytics, ideally within SaaS marketing, marketing operations, or growth analytics. Experience partnering cross-functionally with Data & Analytics, Marketing Ops, RevOps, Enterprise Applications, Product Marketing, and Sales. Skilled in KPI development, statistical analysis, and marketing performance measurement. Experience with reporting and dashboards using Looker/Tableau. Ability to distill complex data into clear insights and actionable recommendations. High attention to detail and commitment to data accuracy. Strong problem-solving skills with the ability to conduct root-cause analysis across systems and processes. Proficiency with major data visualization tools; Omni experience preferred. Familiarity with multi-touch attribution, scoring models, or account-based analytics; HockeyStack expertise is beneficial. Ability to use SQL for data extraction, transformation, and analysis is a plus.

Analyze marketing and account engagement data to identify trends, performance drivers, and opportunities for optimization. Conduct funnel and lifecycle analysis to inform targeting, sequencing, and prioritization decisions. Translate complex data into clear, concise insights and present findings through compelling visual storytelling that drives action. Design, build, and maintain dashboards and recurring reports that provide visibility into channel, segment, and funnel performance. Partner with program owners to define KPIs, set benchmarks, and establish consistent reporting frameworks. Ensure high-quality reporting by validating data, auditing upstream sources, and partnering with Data & Analytics and Marketing Ops to resolve inconsistencies. Create advanced calculated fields, custom logic, or attribution adjustments to support nuanced measurement of marketing impact. Understand how data is created and flows across marketing systems (Marketo, Salesforce, website analytics, attribution and ad platforms), including key dependencies and handoffs. Develop a strong understanding of how upstream systems feed into the data warehouse and ultimately into our data visualization tool (Omni) to support unified analytics and consolidated reporting. Support refinement of attribution tools (e.g., HockeyStack), including audits, configuration improvements, and backend logic updates that ensure trustworthy directional insights.