Completely owning and driving your region's marketing campaigns, events, and programs, from beginning to end Planning, building, and executing event concepts and campaigns based on target customer data Implementing programs using creativity and expertise to develop outstanding scalable, digitally led and in person experiences Forecasting, measuring, analyzing and reporting on the impact of event/campaign demand creation activities on sales pipeline, revenue, and conversion Owning regional pipeline targets, marketing lead funnel, and conversion metrics for go-to-market