Analyze user behavior, marketplace dynamics, and service provider performance to identify growth opportunities and areas for improvement. Develop predictive models to enhance marketplace matching, pricing optimization, and user retention strategies. Provide data-driven insights for feature enhancements, platform updates, and A/B testing initiatives. Present findings and recommendations to senior leadership. Create dashboards and reports to monitor key marketplace metrics. Ensure data integrity by collaborating with data engineering teams. Mentor junior analysts and assist in refining analytics processes, models, and reporting tools. Stay current with trends in the home services industry, online marketplace developments, and emerging data tools.