Product Marketing Lead, Consumer

8-10+ years in product or consumer marketing Strong record of success launching and growing products at scale Experience owning full-stack product marketing in lean or high-velocity environments Strong storytelling instinct and ability to craft emotionally resonant marketing Led positioning and go-to-market strategy across multiple tiers or customer segments Launched products or features that led to meaningful lifts in conversion, activation, or revenue Proven success in growing adoption and engagement through organic channels Experience working deeply with Product, Design, Data, and Creative teams Thrive in ambiguity and move with urgency, structure, and clarity

Launching and growing new consumer-facing experiences via go-to-market strategy Driving measurable increases in adoption, activation, and engagement Helping families understand and act on the value of ClassDojo products through clear storytelling Owning lifecycle and in-product marketing to boost feature usage, retention, and trial starts Developing and running growth experiments to optimize messaging, positioning, pricing, and user journeys Creating scalable playbooks for launching features Building and scaling a voice-of-customer program Collaborating with Product, Design, Data, and Creative to align teams Working with urgency, structure, and clarity in a fast-moving, high-autonomy environment