- Drive new-subscriber acquisition at or below target customer acquisition cost (CAC).
- Manage paid acquisition daily across Meta and Google platforms.
- Optimize subscription offers, checkout flows, and subscribe-and-save mechanics to improve margins.
- Partner with creative and development teams to build landing pages and creative assets that convert traffic.
- Develop and execute a creator-content testing pipeline to transition organic concepts into paid ads.
- Expand marketing efforts into upper-funnel video and TV (linear and CTV) with a focus on incrementality.
Google AnalyticsA/B testing