- Own and optimize a $500,000+ annual influencer marketing budget while achieving target ROAS.
- Develop profitable creator acquisition strategies across TikTok, Instagram, YouTube, Podcasts, and other channels.
- Negotiate high-value creator partnerships including licensing and paid media rights.
- Build and scale an ambassador community of 500+ active creators.
- Analyze campaign performance to drive business growth and optimize creator relationships.
- Design and implement scalable recruiting, onboarding, and partnership management systems.
- Collaborate with Paid Media, Creative, CRM, and Analytics teams to maximize effectiveness.
Data analyticsBudget management