Source and qualify outbound leads through personalized outreach (email, phone, video, social). Book meetings for Account Executives by applying BANT qualification. Experiment with messaging, sequencing, and outreach channels to improve rates. Use tools like LinkedIn Sales Navigator, Lusha, Vidyard, Vidu, Aircall, and HubSpot CRM for research and engagement. Enroll outbound leads in prospecting campaigns and follow up consistently. Maintain consistent outbound activity focused on net-new pipeline creation. Keep HubSpot records clean and up to date. Accept and work leads assigned by sales, revenue, and marketing. Make suggestions to improve outbound effectiveness. Own 1:1s by preparing, sharing updates, and taking action on feedback.