Become an expert on customers and their challenges with distributed energy resource adoption. Disseminate and evangelize customer insights across the company. Craft compelling messaging and solution-level narratives. Train Sales, Marketing, and Customer Success teams on solution value. Lead creation of product marketing collateral (sales enablement, fact sheets, presentations, web content, case studies). Support go-to-market plans for new launches and features. Conduct competitive analysis to inform marketing strategies. Inform content roadmap with audience insights. Collaborate with cross-functional teams to gather product information and refine messaging. Measure and analyze product marketing initiative effectiveness.