Paid Media Specialist

BA/BS degree or equivalent media buying/advertising analyst experience 3+ years experience with Paid Ads Specialist or Media Buying Specialist Knowledge of Meta Ads Manager (Meta Ads certified preferred) Knowledge of Meta Business Manager Proven ability to maintain strong internal, external, and client relationships Strong attention to detail and time management skills Strong analytical track record Proactive, organized, and able to work well individually and in a team environment Strong knowledge of performance marketing and KPIs vital to e-commerce (preferred) Understanding of the online advertising industry and paid search landscape (preferred) Experience working with Excel/Google sheets for reporting metrics (preferred) Experience working on Marketing Decks (preferred) Capable of navigating Google Analytics, Shopify, or other platforms (preferred) Experience managing monthly media budgets of $50,000 or higher (preferred) Experience with Google Ads (preferred)

Manage paid social media ad budgets and optimize for KPIs Create and traffic ads daily using Meta ad buying interface Perform weekly reporting on initiatives and account performance Build recurring and ad hoc reports and internal account analyses Strategize, execute, and manage client Meta ad campaigns Translate technical concepts into actionable plans Develop promotional strategies on paid social for client products Continuously measure and optimize campaign performance Gather data on consumer, competitor, and market conditions