Paid Media Specialist | Digital Marketing Agency

Proven experience in managing and optimizing Google Ads campaigns Experience with other Paid Ads platforms (e.g., Bing Ads, Facebook Ads, Programmatic) Familiarity with Google Analytics, Google Tag Manager, and other tracking tools Strong analytical skills with a data-driven approach to decision-making Excellent communication skills, both written and verbal Ability to work independently in a remote setting, while also collaborating effectively within a team Detail-oriented with a focus on delivering high-quality work

Launch and manage Paid Ads campaigns across Google Ads and Meta platforms Support additional platforms as needed (Bing Ads, TikTok Ads, Programmatic) Continuously optimize campaigns to hit performance targets and maximize ROI Analyze performance trends and proactively implement improvements Identify and resolve tracking, performance, and delivery issues efficiently Implement and manage tracking using Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC) Integrate Zapier workflows for CRM and lead tracking Set up and manage CallRail tracking to evaluate call quality and conversion performance Generate clear, actionable performance reports Provide insights and recommendations to improve campaign outcomes