Product Marketing Lead

5+ years of experience in product marketing or a closely related role, ideally within B2B SaaS startups. Proven success in developing GTM strategies and executing high-impact product launches. Strong storytelling skills. Deep understanding of customer personas, buyer journeys, and SaaS sales cycles. Demonstrated ability to collaborate cross-functionally. Experience with competitive analysis, messaging frameworks, and sales enablement tools. Passion for customer-centricity and a relentless drive to understand user needs. Self-starter mindset with a bias toward action.

Develop and execute the go-to-market (GTM) strategy for new products and features. Craft compelling messaging and positioning that differentiates Bluefish. Build and maintain product marketing collateral. Drive product launches end-to-end. Enable the sales team with training, messaging, and tools. Gather and analyze customer, competitor, and market insights. Partner with product management to shape product direction. Establish and track metrics to evaluate marketing initiative effectiveness.