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Senior Media Buyer

Posted about 1 month agoViewed

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💎 Seniority level: Senior, 5+ years

🏢 Company: Vacation Inc.

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:
  • 5+ years of experience in Meta and Google media buying roles
  • Comfort with working as a part of a fully remote team
  • Process-oriented, with a passion for media strategy and implementation
  • Experience working within the Meta Ads Manager and Google Ads account
  • Extremely organized and detail oriented in your work
  • Assertive in your communication style
  • Excited to grow Vacation® into a household name and have fun in the process
Responsibilities:
  • Develop& Execute Strategy (in partnership with the VP of Growth Marketing): Own the end-to-end paid media strategy to support the broader marketing objectives and retail expansion goals.
  • Media Planning & Buying: Manage and optimize media spend across paid social (e.g. Meta, TikTok), SEM (Google), retail media networks (Target, Ulta, etc.) ensuring media efficiency and impact.
  • Performance Optimization: Continuously track and analyze KPIs (ROAS, CAC, LTV, conversion rates, etc.) to refine campaigns and improve efficiency.
  • Budget Management: Oversee allocation and performance of a multi-million dollar budget to maximize impact and efficiency.
  • Retail & Omnichannel Strategy: Leverage first-party and third-party data to drive seamless customer journeys across DTC, retail, and marketplace channels.
  • Creative & Messaging Optimization: Collaborate with creative and brand teams to develop compelling, high-performing ad content that resonates with our audience.
  • Testing & Innovation: Lead A/B testing initiatives and explore emerging media opportunities to stay ahead of trends in beauty and digital marketing.
  • Agency & Vendor Management: Oversee relationships with agencies, platforms, consultants and tech partners, ensuring accountability and performance on paid media initiatives.
  • Reporting & Insights: Provide regular reports with actionable insights to leadership, identifying opportunities for growth and efficiency improvements.
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