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Product Marketing Specialist
Posted 4 days agoViewed
💎 Seniority level: Junior, 1 or more years
🔍 Industry: Software/SaaS
🏢 Company: Poka EN
🗣️ Languages: English
⏳ Experience: 1 or more years
Requirements:
- 1 or more years in product marketing or product management (Software/SaaS B2B experience ideal)
- Confident in presenting ideas and crafting engaging content
- Product launch experience
- Great cross-functional collaboration skills
- Excellent written and spoken English (French is a plus)
Responsibilities:
- Lead product and feature launches, from planning to execution
- Develop messaging, content, and enablement tools for internal and external teams
- Conduct market research and competitive analysis
- Create content (presentations, videos, blog posts, web copy) to support go-to-market efforts
- Champion customer insights through interviews and win/loss analysis
- Maintain buyer and user personas
- Collaborate with Sales and Product on feature education and positioning
- Support pricing, packaging, and promotional strategies
- Act as a category thought leader through content and speaking opportunities
- Support Customer Success with adoption and retention strategies
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