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Product Marketing Specialist (Johannesburg)
Posted about 18 hours agoViewed
💎 Seniority level: Junior, 2+ years
🔍 Industry: Education
🏢 Company: HyperionDev👥 1-10💰 $261,662 12 months agoEducationEdTech
🗣️ Languages: English
⏳ Experience: 2+ years
Requirements:
- Diploma or degree in Marketing, Business, or Communications.
- 2+ years of experience in marketing, preferably in digital or product marketing.
- Basic knowledge of digital marketing strategies and content management.
- Strong writing and communication skills.
- Familiarity with social media marketing and SEO principles.
- Ability to manage multiple projects and collaborate across teams.
Responsibilities:
- Work with the Product Marketing Managers and assist in developing and executing marketing strategies to enhance product positioning.
- Support go-to-market plans for new product launches and new regions.
- Create and manage marketing content, ensuring alignment with brand guidelines.
- Analyze customer insights and market trends to refine messaging and campaigns.
- Collaborate with design, sales, and product teams to develop engaging marketing collateral.
- Monitor and optimize content performance across multiple channels, including social media and SEO.
- Support stakeholder communication, including university partners and external agencies.
- Own key tactical initiatives like webinars, newsletters, referral programmes, discount campaigns, and related tactics that may be assigned.
- Track and report on key performance metrics to measure the effectiveness of campaigns.
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