- Lead and execute regional marketing strategy: Define and implement Poka’s North American marketing strategy in alignment with global GTM priorities.
- Leverage AI tools to enhance marketing execution: from accelerating content creation and localization to improving campaign targeting, insights, and operational efficiency.
- Drive demand and account-based marketing (ABM): Lead multi-channel campaigns to generate net new qualified pipeline; design and manage ABM programs targeting enterprise and strategic accounts with tight alignment to the NA Sales organization ensuring marketing is a direct accelerant to revenue.
- Champion content and brand localization: Partner with global teams to adapt messaging, create localized content, and build regional thought leadership and customer case studies.
- Orchestrate regional events: Plan, promote, and execute North American trade shows, executive roundtables, and webinars — with a focus on engagement quality and measurable ROI.
- Leverage marketing technology: Use CRM, MAP, analytics, SEO/SEM, and paid media tools to optimize campaigns and measure attribution.
- Be the regional expert: Bring insight into North American manufacturing markets, cultures, and buyer behaviors to inform strategy and improve market penetration.
- Own metrics and budget: Set and track performance KPIs (CPL, CAC, pipeline contribution) and manage regional marketing budgets effectively.
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