PPC Specialist
Company:
Location:UK
Languages:English
Seniority level:Middle, 3+ years
Experience:3+ years
Skills:
Data AnalysisGoogle AnalyticsComplianceData visualizationDigital MarketingA/B testingReporting
Requirements:
Google Ads expertise Experience with bulk campaign management via Ad Editors. Strong keyword research and audience segmentation skills. Proficiency in Google Analytics (GA4 preferred) and data visualization tools like Looker Studio. Advanced Excel / Google Sheets skills for data analysis and reporting. Familiarity with competitor monitoring and business intelligence tools. Experience with Google Ads scripts & automation is a plus.
Responsibilities:
Create, manage, and optimize high-budget PPC campaigns (Google & Microsoft Ads) in competitive international markets. Continuously analyse campaign performance, identifying scalable opportunities for lead growth and cost efficiencies. Review, improve, and develop new ad copy to enhance CTR, Quality Score, and ad relevance. Manage ad copy changes through the Compliance sign-off process to ensure regulatory adherence. Test and implement smart bidding strategies (Target IS, TROAS, TCPA) to align with business objectives. Maintain high-quality BI data through precise campaign tracking and trafficking. Track daily, weekly, and monthly KPIs, uncovering trends and presenting performance insights to management using dashboards and reports. Work closely with the marketing team to ensure campaign landing pages are optimized for conversion.
