Marketing Specialist

2+ years experience in B2B marketing Strong understanding of marketing principles, strategies, and tactics Ability to think strategically and develop effective demand generation plans Proactive with creative campaign ideas and a drive for continuous performance improvement Strong verbal presentation and written communication skills Proficiency/aptitude in using data analytics tools (Looker, Salesforce, Google Analytics) Familiarity with marketing technology tools (CRM, email marketing, analytics) Experience with Marketo and Salesforce is a plus Ability to write and edit compelling marketing campaign copy Strong organizational skills for managing multiple tasks and projects Precision in tracking campaign data and ensuring correct execution

Translate UK business strategy into campaign plans Execute marketing campaigns through various channels (email, on-site, direct mail, paid, social) Optimize campaign performance using marketing automation tools and data analytics Analyze marketing data and metrics to measure campaign effectiveness Utilize audience segmentation and targeting strategies Coordinate and execute sales events Collaborate with Sales, Product Marketing, and Business Operations teams Manage budget for demand generation and retention programs Stay updated on industry trends and competitor strategies