Performance Marketing Specialist

2-4 years hands-on experience managing paid social and/or PPC for a high-growth brand or agency. Strong knowledge of Google Ads, Meta Ads, Pinterest Ads, and GA4. Highly analytical, data-driven and comfortable working with numbers at speed. Experience running structured tests, interpreting results and informing decisions. Strong communicator able to present complex insights in a simple, compelling way. Intermediate Excel / Sheets skills (pivot tables, sumifs, index match). Data literacy is essential with ability to handle large amounts of data. Ability to collaborate cross-functionally and manage multiple priorities. Able to attend in-person workshops in London 1-2 times per month.

Manage daily pacing and delivery across Meta, Google, Pinterest and other platforms. Monitor spend, revenue, ROAS, CTR, CPC, CPM, making proactive optimisations. Produce weekly and monthly performance reports. Evaluate ROAS, CAC, revenue contribution and efficiency, sharing clear insights. Manage and troubleshoot product feeds (GMC, Meta Catalogue, Pinterest Catalogue). Run A/B tests on audiences, formats, copy, landing pages and creative concepts. Work with the Creative team to brief new ads, refresh concepts and prevent creative fatigue. Support monthly and quarterly planning, including budget phasing and channel mix recommendations.