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Director of Product Marketing

Posted 11 days agoViewed

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💎 Seniority level: Director, 7+ years

📍 Location: United States

💸 Salary: 140000.0 - 170000.0 USD per year

🔍 Industry: Healthcare Technology

🏢 Company: SmarterDx👥 101-250💰 $50,000,000 Series B 11 months agoArtificial Intelligence (AI)HospitalInformation TechnologyHealth Care

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: LeadershipProduct ManagementSalesforceCross-functional Team LeadershipProduct DevelopmentCommunication SkillsMarket ResearchStakeholder managementStrategic thinkingData analyticsCustomer Success

Requirements:
  • 7+ years of experience in product marketing in healthcare technology, preferably in revenue cycle management or AI-driven solutions.
  • Strong ability to craft compelling messaging and tell stories that connect with healthcare decision-makers.
  • Proven experience in launching and marketing technology solutions to hospitals and health systems.
Responsibilities:
  • Partner closely with Product and Marketing to understand our roadmap and proactively develop positioning and messaging for our target personas of healthcare finance, revenue cycle, and clinical documentation (CDI) leaders.
  • Develop and implement a scalable GTM framework that supports new product innovations and launches, establishing best practices for GTM playbooks, launch strategies, and enablement resources.
  • Drive launch planning and execution for new products and features, ensuring alignment with Product, Growth, and Customer Success to optimize adoption and engagement.
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