Senior/Director of Product Marketing, Enterprise

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Requirements:

• Collaborate in person 4 weeks per quarter, traveling if necessary to the hub.
• Minimum of 12 years of experience in Product Marketing or marketing leadership in B2B SaaS.
• Experience with product marketing, sales enablement, and sales pipeline generation.
• Demonstrated collaboration with executive stakeholders.
• Strong analytical and data-driven mindset to gain insights and strategies.

Responsibilities:

• Generate a deep understanding of business and educational institution buyers and users.
• Define and validate ideal customer profiles, including target firmographics.
• Establish differentiated messaging for Enterprises and Educational Institutions.
• Lead full-funnel content vision for marketing, customer success, sales, and HR.
• Create a quarterly GTM narrative, collaborating with various teams to drive enablement.
• Commission market research to understand trends and customer needs.