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Creative Strategist
Posted about 1 month agoViewed
💎 Seniority level: Senior, 5+ years
🔍 Industry: Marketing
🏢 Company: Fay
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- 5+ years of experience working in a creative strategy or performance marketing role
- Strong idea generation and creative problem-solving skills.
- Strong knowledge of the creative production process, briefing, and ad creation
- Strong copywriter and can write effective, consumer-centric copy.
- Strong analytical skills, with familiarity of performance metrics and performance funnels across platforms
Responsibilities:
- Serve as the creative leader at the crossroads of performance marketing and creative strategy
- Lead the conception process to devise innovative campaign concepts and strategies.
- Develop and own a comprehensive testing roadmap for new creative concepts, ensuring a continuous cycle of innovation
- Collaborate with the performance and creative team to test, iterate, optimize, and scale winning campaign creatives and messaging
- Provide clear direction for copy, wireframing landing pages, working with creator/UGC talent, and managing video editors
- Monitor and analyze ad platform data, market insights, overall performance of creative content, and the competitor landscape to derive insights and guide the development of new briefs and angles for each product
- Keep abreast of industry trends, social media platform updates, and best practices and identify core opportunities for future performance marketing campaigns
- Play a quarterback role in project managing and collaborating with cross-functional teams. Work closely with brand, design, and media planning teams to ensure timely and seamless campaign execution.
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