Marketing Creative Strategist

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Requirements:

• 3-5+ years of experience in creative strategy, preferably within an agency or performance marketing environment.
• Experience with multi-location and /or healthcare clients is highly preferred.
• Deep understanding of paid media creative across platforms (Search, Meta, TikTok, YouTube, etc.).
• Strong knowledge of direct response marketing and conversion-focused creative.
• Ability to translate data insights into actionable creative recommendations.
• Excellent copywriting and briefing skills for designers and production teams.
• Strong collaboration skills - comfortable working with media buyers, designers, and clients.

Responsibilities:

• Develop creative strategies for paid media campaigns, including static images, videos, and other formats.
• Build offer strategies and content calendars to align with marketing objectives and consumer behavior trends.
• Write detailed design and production briefs to guide the creation of high-performing ad creatives.
• Review and approve creative assets, ensuring they align with strategy, brand identity, and performance goals.
• Work alongside a media buyer, ensuring creative execution supports in-platform campaign optimizations.
• Consult with clients on creative strategy, providing insights and recommendations based on data and best practices.
• Analyze performance data to iterate and improve creative approaches.
• Stay ahead of trends in paid media creative, including ad formats, storytelling techniques, and platform best practices.