Social Media Creative Strategist

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Requirements:

• 3+ years of experience in a creative strategy or social media marketing role, preferably in an agency setting
• Experience with DTC Copywriting for Brands.
• Proven track record of developing successful creative campaigns that drive results
• Strong analytical skills and experience with data analysis and reporting
• Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams
• Strong attention to detail and ability to manage multiple projects at once
• Knowledge of digital marketing platforms, especially Meta, and understanding of performance marketing principles and theory

Responsibilities:

• Develop and execute social media creative strategies that align with our client's business objectives
• Conceptualise and execute creative campaigns for Meta ad campaigns (such as UGC, high-production ads, motion graphic ads and static design ads)
• Understand what makes creative convert and continually be looking to optimise creative performance within ad campaigns on Meta and Tiktok
• Scripting and briefing creative for D2C campaigns
• Utilise creative data to measure and report on campaign performance, and provide actionable insights and recommendations to optimise future campaigns
• Work closely with a Account Manager to ensure the quality and effectiveness of our creative deliverables
• Stay up-to-date on industry trends, market research, and consumer insights to inform our creative strategies
• Collaborate with cross-functional teams, including account management, media buying, and production, to deliver integrated creative campaigns that drive results
• Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning
• Contribute to the development and implementation of Hambi Media's overall creative vision and strategy
• Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work
• Have the ability to confidently Write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads.
• You will be responsible for creating intricate and in-depth briefs for user generated content (UGC) creators
• Ability to understand human psychology, sociology & why people buy things.