Growth Marketing Manager

Posted 17 days agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: USA, Canada, Japan, Hungary, Nigeria, Brazil, United Kingdom, PST, EST

🔍 Industry: Financial Services

🏢 Company: Alpaca

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Data AnalysisGoogle AnalyticsAmplitude AnalyticsProduct AnalyticsAPI testingREST APISEOData visualizationDigital MarketingFinancial analysisSaaSA/B testing

Requirements:

5+ years of growth marketing experience, ideally in product-led SaaS startup environment
Proven success in scaling user acquisition through a mix of paid, organic, and lifecycle strategies
Built and refined mult-segment B2C and B2B funnels with their associated KPIs (ARPU, CAC, Payback Period)
Experience in collaborative product launches and GTM execution, with the ability to connect growth and feature usage
Strong interest in marketing to technical and finance-savvy audiences, such as algorithmic traders, developers, or API-driven product users
Adaptable, growth-oriented mindset – always seeking ways to improve and drive results with the ability to shift priorities when needed
A proactive team player with excellent communication – ensuring cross-functional alignment to maximize impact

Responsibilities:

Develop and execute multi-channel growth strategies across paid, organic, referral, and partnerships to drive acquisition and activation
Own marketing campaign execution from ideation to launch, partnering with internal teams (design, content, product, sales, and data) to deliver performance-driven campaigns
Collaborate with the product marketing team to support GTM strategy and execution for new product launches and feature updates
Conduct A/B testing across creatives, landing pages, and onboarding flows to maximize conversion rates and reduce CAC
Manage campaign asset development, working closely with content and design partners
Design and implement data-driven, personalized lifecycle campaigns to improve user activation, engagement, and retention
Own and optimize email strategies for both B2C and B2B segments
Collaborate with product marketing to ensure lifecycle messaging aligns with overall product positioning
Track and optimize key performance metrics, including CAC, LTV, ROAS, and CVRs across the funnel
Leverage analytics tools like Hubspot, Amplitude, and GA4 to measure campaign effectiveness and uncover growth opportunities
Provide regular performance reports and actionable insights to internal teams

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