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Growth Marketing Manager

Posted 2 days agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: United States

🔍 Industry: E-commerce

🏢 Company: OCTI Management

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: ShopifyGoogle AnalyticsContent creationCustomer serviceSEODigital MarketingData analyticsBudget managementA/B testing

Requirements:
  • 5+ years of experience in e-commerce marketing, preferably in-house.
  • Proven experience managing paid media campaigns (Meta, Google, TikTok).
  • Strong knowledge of email marketing platforms (Klaviyo preferred).
  • Proficiency in Google Analytics, Meta Business Suite, and e-commerce tools.
  • Experience working with Shopify.
  • Experience managing and scaling 6-7-figure e-commerce brands
  • Experience managing ad budgets over $50k/month and achieving 3+ ROAS
  • Experience with A/B testing ad campaigns and scaling high-performing ads
Responsibilities:
  • Lead creative direction for paid and organic campaigns, ensuring brand consistency across all platforms.
  • Collaborate with influencers, content creators, and internal teams to produce compelling, high-converting digital assets.
  • Develop creative briefs and strategies that inspire attention-grabbing content for campaigns.
  • Utilize insights on customer psychology and behavior to optimize content and media strategies.
  • Oversee retention initiatives including loyalty programs, email/SMS strategies, and subscription-based models.
  • Increase customer lifetime value (LTV) through targeted retention efforts.
  • Design and execute effective campaigns to drive customer engagement and loyalty.
  • Develop and manage paid media strategies across Meta, Google Ads, and TikTok to ensure maximum ROAS and conversion rates.
  • Manage ad budgets, forecast spends, and track campaign performance.
  • Implement A/B testing for continuous optimization of creative assets.
  • Create and manage social media strategies for Instagram, Meta, and TikTok.
  • Oversee content creation, influencer partnerships, and user-generated content to amplify brand presence.
  • Monitor analytics to measure campaign success, engagement, sentiment, and conversion impact.
  • Develop comprehensive performance reports and insights for all digital marketing efforts.
  • Track and analyze conversion rates, customer acquisition cost (CAC), and LTV to refine strategies.
  • Perform competitive analysis and keep the marketing strategies ahead of industry trends.
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