Marketing Specialist

Posted about 1 month agoViewed

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💎 Seniority level: Middle, 4+ years

📍 Location: Colombia

🔍 Industry: Computer Software | Construction Tech

🏢 Company: Odisea Cultura | Cultsure

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: HTMLCSSGoogle AnalyticsDigital MarketingWordPressA/B testing

Requirements:

Bachelor’s degree in Marketing, Communications, or related field preferred.
4+ years of experience in digital marketing or a similar role.
Fluent in English with exceptional writing, editing, and proofreading abilities.
Proficiency with HubSpot or similar CRM/marketing automation platforms.
Familiar with website CMS (e.g., WordPress) and email marketing tools.
Basic web design principles, HTML/CSS knowledge, or design team coordination skills.
Ability to manage multi-channel social campaigns.
Strong data interpretation skills; experience with Google Analytics is a plus.

Responsibilities:

Develop and implement comprehensive digital marketing plans.
Track and analyze performance metrics to optimize campaigns.
Create and manage email campaigns using HubSpot or similar tools.
Maintain and update company websites for a seamless user experience.
Work with content team to develop various marketing materials.
Organize online and in-person events.
Oversee social media channels to increase brand awareness.
Coordinate with Sales Development Representatives on outreach campaigns.
Design and optimize landing pages.
Manage branded merchandise and swag distribution.

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