Email Marketing Specialist (Salesforce Marketing Cloud)

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Requirements:

• Degree or concentration in Marketing, Business or Economics with a track record of excellent grades.
• 2-4 years of work experience out of university.
• Experience with Salesforce Marketing Cloud and building user journeys.
• Intermediate knowledge of SQL, and highly preferred knowledge of Figma and Photoshop.
• Ability to design visually using Figma or Photoshop.
• Strong organizational skills to manage multiple projects.
• Analytical skills with ability to create easy business cases.
• Basic knowledge of Excel formulas and marketing metrics such as CAC and campaign ROI.
• Solid data analysis skills, familiar with open rates, click-through rates, and advanced metrics like CVR, ROI, and CAC.

Responsibilities:

• Lead the day-to-day execution of email campaigns using Salesforce Marketing Cloud, targeting diverse customer segments.
• Manage the email campaign calendar and testing roadmap, ensuring alignment with team goals.
• Collaborate with brand and creative teams to plan, brief, and deliver campaigns on time, reworking email content as needed.
• Identify opportunities to test and improve marketing effectiveness and customer profitability.
• Analyze, report, and present on campaign KPIs to optimize performance.
• Partner with Growth and Product teams to implement industry-leading experiments.
• Conduct A/B testing (content, segmentation, offers, and copy) and use results to refine strategies.
• Navigate a steep learning curve while significantly advancing your professional development.