Digital Marketing Specialist - Mexico (affiliate job post)

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Requirements:

• Bachelor's degree in any field or professional certification in marketing or business-related courses.
• 2+ years experience in social media or 1-2 years in digital marketing.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Excellent English communication skills, both written and verbal (at least B2 level).
• Solid organizational and time management skills.
• Knowledgeable in layouts, typography, print, and web design.
• Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software.
• Compelling portfolio of work across a wide range of creative projects.
• Able to work on a graveyard shift.

Responsibilities:

• Upload videos and graphics, keeping the account up-to-date and managing reviews.
• Develop, execute, and monitor marketing campaigns across various digital platforms.
• Ensure branding consistency across all accounts and channels.
• Create events or promotions to boost customer engagement.
• Manage the contact database and support lead generation activities.
• Research influencers and businesses for strategic partnerships.
• Set up accounts, liaise with affiliates, and manage payouts.
• Check KPIs, adjust bids or budgets, and review keyword performance.
• Gather information on the brand's audience and develop a content strategy.
• Create reports and monitor the effectiveness of marketing campaigns.
• Research competitor trends and promotional strategies.
• Execute SEO strategies and conduct keyword research.
• Carry out general administration tasks.
• Utilize tweak builders to modify content.
• Perform ad-hoc tasks as required.