- Build, manage, and optimize automation workflows including lead nurture sequences, lifecycle stage transitions, and internal notifications.
- Set up enrollment triggers, branching logic, and workflow actions to support marketing and sales processes.
- Audit and maintain existing workflows for performance, accuracy, and alignment with current campaign strategy.
- Schedule and deploy marketing emails including newsletters, drip campaigns, and one-off sends across HubSpot and other platforms.
- Deliver performance reporting cadence on deliverability, open rates, and list growth across all client accounts.
- Manage contact records including imports, segmentation, list creation, and database hygiene.
- Support the management of deal pipelines and lifecycle stages within HubSpot CRM.
- Configure Sales Hub for new and existing seats, including user permissions, deal stages, and sales tooling setup.
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