- Serve as the primary point of contact for assigned clients.
- Lead recurring calls with franchisors and franchisees to discuss campaign performance, goals, and opportunities.
- Present PPC performance reports and insights to non-technical stakeholders.
- Build and maintain strong client relationships to drive customer satisfaction and retention.
- Translate client objectives, feedback, and business needs into clear briefs for the media buying team.
- Identify and escalate potential account concerns, including wasted spend, intent mismatches, conversion tracking issues, and performance risks.
- Coordinate with internal teams to ensure client expectations and campaign strategies remain aligned.
- Document client meetings, action items, and account updates within the CRM.
- Ensure timely follow-up on client requests and maintain a high level of customer service
Account ManagementDigital MarketingCRM+1 more