PR & Marketing Specialist

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💎 Seniority level: Middle, 3+ years

📍 Location: South America, PST

🔍 Industry: Public Relations

🏢 Company: The Global Talent Co.

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisContent creationCommunication SkillsSEOWritten communicationMarket ResearchMarketingStrategic thinkingDigital MarketingCRMBudget management

Requirements:

Bachelor’s degree in Public Relations, Marketing, Communications, or a related field.
3+ years of proven experience in public relations within the luxury, beverage, lifestyle, or hospitality industries.
A strong network of established media contacts and an ability to build lasting relationships with key stakeholders.
Exceptional written and verbal communication skills, with the ability to craft persuasive and impactful content.
A track record of successfully planning and executing PR campaigns and events that achieve measurable results.
Creativity and an ability to think outside the box to develop unique strategies that resonate with diverse audiences.
Proficiency with PR and media monitoring tools and platforms.
Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
Knowledge of the premium spirits industry, including tequila and mezcal, is a significant plus.

Responsibilities:

Develop and execute innovative public relations strategies that elevate brand awareness and drive engagement across target markets.
Cultivate strong relationships with media outlets, journalists, bloggers, influencers, and industry professionals, ensuring consistent, positive coverage across key publications and platforms.
Craft captivating press releases, media kits, brand stories, and other materials that effectively communicate the brand’s commitment to tradition, authenticity, and artistry.
Plan and manage high-impact events, including product launches, tastings, influencer partnerships, and media tours, creating memorable brand experiences that resonate with consumers and stakeholders.
Ensure the brand’s voice and narrative are consistently communicated across all PR initiatives, collaborating with internal teams to align messaging with broader marketing goals.
Monitor and manage the brand’s public image, proactively addressing potential issues and maintaining the integrity of the brand’s reputation.
Analyze and report on PR performance metrics, delivering actionable insights to optimize future campaigns.
Stay on top of industry trends, competitor activity, and emerging opportunities within the spirits, luxury, and lifestyle sectors.
Oversee PR budgets, ensuring all campaigns and events are executed efficiently and effectively within financial parameters.

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