Apply(TA61) Digital Marketing Specialist (Squad)
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💎 Seniority level: Middle, 2+ Years of B2B marketing experience
📍 Location: LATAM
🔍 Industry: Staff Augmentation
🏢 Company: Nearsure👥 501-1000Staffing AgencyOutsourcingSoftware
🗣️ Languages: English
⏳ Experience: 2+ Years of B2B marketing experience
🪄 Skills: Content creationSEOMarket ResearchLead GenerationDigital Marketing
Requirements:
- Bachelor's Degree in Communication, Marketing, or related fields.
- 2+ Years of B2B marketing experience.
- Strong experience in creating high-quality, engaging content for diverse B2B audiences.
- A data-driven mindset with a focus on results and continuous optimization.
- Expertise in email marketing campaign management.
- Proficiency in marketing automation technology and analytics tools.
- Ability to adapt and thrive in a fast-paced, dynamic environment.
- Resourceful, proactive, and a strong team player.
- Knowledge on line of business with Microsoft or ServiceNow.
- Advanced English Level is required.
Responsibilities:
- Conduct market research, analyze trends, and define Ideal Customer Profiles (ICPs).
- Plan, execute, and optimize multi-channel digital marketing campaigns focused on lead generation and brand awareness.
- Develop engaging marketing content like email campaigns, blog posts, and landing pages.
- Ensure continuous SEO optimization of website content and digital assets.
- Strategize and manage high-impact PPC campaigns on platforms like Google Ads and LinkedIn.
- Oversee and manage reviews across online directories.
- Utilize analytics tools to track and analyze digital campaign performance.
- Develop marketing strategies for webinars, conferences, and virtual events.
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