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(TA61) Digital Marketing Specialist (Squad)

Posted 2 months agoViewed

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💎 Seniority level: Middle, 2+ Years of B2B marketing experience

📍 Location: LATAM

🔍 Industry: Staff Augmentation

🏢 Company: Nearsure👥 501-1000Staffing AgencyOutsourcingSoftware

🗣️ Languages: English

⏳ Experience: 2+ Years of B2B marketing experience

🪄 Skills: Content creationSEOMarket ResearchLead GenerationDigital Marketing

Requirements:
  • Bachelor's Degree in Communication, Marketing, or related fields.
  • 2+ Years of B2B marketing experience.
  • Strong experience in creating high-quality, engaging content for diverse B2B audiences.
  • A data-driven mindset with a focus on results and continuous optimization.
  • Expertise in email marketing campaign management.
  • Proficiency in marketing automation technology and analytics tools.
  • Ability to adapt and thrive in a fast-paced, dynamic environment.
  • Resourceful, proactive, and a strong team player.
  • Knowledge on line of business with Microsoft or ServiceNow.
  • Advanced English Level is required.
Responsibilities:
  • Conduct market research, analyze trends, and define Ideal Customer Profiles (ICPs).
  • Plan, execute, and optimize multi-channel digital marketing campaigns focused on lead generation and brand awareness.
  • Develop engaging marketing content like email campaigns, blog posts, and landing pages.
  • Ensure continuous SEO optimization of website content and digital assets.
  • Strategize and manage high-impact PPC campaigns on platforms like Google Ads and LinkedIn.
  • Oversee and manage reviews across online directories.
  • Utilize analytics tools to track and analyze digital campaign performance.
  • Develop marketing strategies for webinars, conferences, and virtual events.
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